Nike After Dark is an immersive dinner experience celebrating the After Dark Tour race for VIP and media guests as the ultimate running spectacle. Set on the eve of race night, the experience brings runners together to reflect on their training journey and build anticipation for the challenge ahead.

Hosted at the ICA in London, guests entered a holistic environment defined by bold lighting and reflective textures. The evening begins in a sunset state with welcome drinks, before transitioning into night mode as the space shifts to deep red, echoing the intensity of the city after dark.

A sculptural chrome Nike swoosh hangs as the centrepiece, oversized Isamaya Ffrench lipstick cases hold ethereal white florals, while lab style chrome plating and reflective service details reinforce the Nike Run visual system. The race route itself is traced in glowing red around the table, anchoring the experience in the physical run ahead.

The VIP dinner hosted was in collaboration with Isamaya Ffrench and Dina Asher Smith, alongside a bespoke training programme and a separate community dinner for Nike After Dark participants, extending the moment beyond VIPs to the wider London running community.

Huge shout out to the incredible 160 dream team: Luisa Filby, Emily Brookes, Jess Powell and Jasmine Welsh, without whom none of this would have been possible. Event photography by Giorgia Galantino.