Originals – Teamgeist
adidas x Zalando

Agency: Youthclub
Role: Creative Director
Year: 2025

For the launch of the Zalando x adidas Originals Teamgeist collection, we created a campaign that brings the spirit of early-2000s design into the now. Shot in a custom-built bathroom inside a Berlin club, it reimagines an everyday space as a bold, inclusive environment for self-expression, community, and modern streetwear.

Drawing on Teamgeist’s legacy of movement and unity, the concept turns nostalgia into something future-facing, reflecting how today’s culture blends sport, style, and identity without boundaries. The campaign was live across Berlin in October 2025 in print and digital OOH.

Shot and directed by Carla Guler, with DOP Laura Russ — and a big thank you to Sadiq, Maria, Leo, Vanessa, and Tory for their energy and patience on a very hot summer shoot.

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