We partnered with Jordan to bring The One Euro Final to London. The best young hoopers from London, Belgrade, Madrid, Paris and Ljubljana went head to head in a 1v1 battle at Magazine London, all competing for a place in the next finals held in Shanghai. We transformed the venue with towering city hero totems repping all of the finalists, customisation, arcade gaming, merch and jump challenges, all leading into the main court. The tournament finished with a surprise appearance from Jayson Tatum, who crowned this year’s men’s and women’s champions.

A huge thank you to the team who brought this together, it was an enormous task, our biggest project this year and one that only happened because of a team who backed each other from start to finish.